06-24-2010, 11:28 AM
Spring 2010_MKT621_2.pdf (Size: 27.83 KB / Downloads: 158)
“Advertising & Promotion (MKT621)”
Assignment No. 02 Marks: 10
“Sales Promotion”
Being a marketing manager of renowned FMCG (Fast Moving Consumer Goods)
Company, you have been assigned a task to introduce a brand of packed fruit & plain
cakes. Your major responsibility is to perform the following tasks:
1. Develop a market share winning sales promotion campaign for the brand called
“Rawayat”. (4)
2. Develop a mode of advertising which could support the above sales promotion
campaign. (3)
3. Develop promotion budget by specifying the budgeting method for the above campaign.
(3)
Important Tips
1. This Assignment can be best attempted from the knowledge acquired after
watching video lecture no. 1 to lecture no 25 and reading handouts as well as
recommended text book).
2. Video lectures can be downloaded for free from YouTube - vu's Channel.