MGMT627 Project Management Assignment No.1 Fall Semester 2012

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MGMT627 Project Management Assignment No.1 Fall Semester 2012


You work as an analyst in the marketing department of Sunrise Ltd. – a large FMCG company. Sunrise uses a weak matrix structure to develop new products. Management has created an extremely competitive organizational culture that places an emphasis upon achieving results above everything else. One of the project managers, that you have been assigned to help, has been pressuring you to make his project your number one priority. He also wants you to expand the scope of your work on his project beyond what your marketing manager believes is necessary or appropriate. The project manager is widely perceived as a rising star within the company. Up to now, you have been resisting the project manager‘s pressure and complying with your marketing manager’s directives. However, your last conversation with the project manager ended by his saying, “I am not happy with the level of help I am getting from you and I will remember this when I become VP of Marketing.”
1.Analyze the situation and identify who is at fault.
2.What would be your response to the project manager, and why?
24 hours extra/ grace period after the due date is usually available to overcome uploading difficulties. This extra time should only be used to meet the emergencies and above mentioned due dates should always be treated as final to avoid any inconvenience.
•This assignment is a short case where you have to analyze the situation and extract relevant information.
•Apply your knowledge of project management on the scenario and relate it with the extracted information to answer the questions.
•Please note that you have to provide proper reasoning to support your answers.
DEADLINE:
• Make sure to upload the solution file before the due date on VULMS.
• Any submission made via email after the due date will not be accepted.
FORMATTING GUIDELINES:
• Use clearly readable font style like “Times New Roman” or “Arial” and font size “12-14”.
• It is advised to compose your document in MS-Word format.
• You may also compose your assignment in Open Office format.
• Use black and blue font colors only.
REFERENCING GUIDELINES:
• Use APA style for referencing and citation. For guidance search “APA reference style” in Google and read
various website containing information for better understanding or visit
APA REFERENCE STYLE: Table of Contents
RULES FOR MARKING:
Please note that your assignment will not be graded or graded as Zero (0), if:
• It is submitted after the due date.
• The file you uploaded does not open or is corrupt.
• It is in any format other than MS-Word or Open Office; e.g. Excel, PowerPoint, PDF etc.
• It is copied from other student’s assignment, internet blogs or other websites, books, journals etc.