MCM401 Fundamentals of Public Relations Assignment No.1 Fall Semester 2012

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MCM401 Fundamentals of Public Relations Assignment No.1 Fall Semester 2012


As the election in Pakistan are approaching. Public are hesitant to cast their vote. There are many reasons that restrict their participation in the election like security, mistrust on candidates and improper voting environment. Looking to this situation, the “public relations wing” of Election Commission of Pakistan is planning to attract maximum voters across the country to make the elections successful. Therefore, they are particularly targeting youth and women’s to cast their vote. It is obvious that a successful Public relations campaign will ensure maximum turnout.

TASK: Suppose you are a public relations officer in the election commission of Pakistan. Your task is to plan a public relations campaign to encourage the youth and women’s to cast their vote in the up coming elections. Keep in mind the following points while designing the PR campaign:

 What will be your objectives? (Marks: 2)
 What type of media & techniques will you use? (Marks: 3)
 Will Social Media be beneficial and applicable in Pakistani context?(Marks: 1)
 What will be the Motto of your campaign? (Marks: 2)
 What are the Problems and your proposed solution? (Marks: 3)
 Evaluation (Marks: 2)  A brief analysis of the Campaign. (Marks: 2)