MGT301 Principle Of Marketing Assignment No.1 Solution Spring Semester 2013

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MGT301 Principle Of Marketing Assignment No.1 Solution Spring Semester 2013



SEMESTER SPRING 2013
PRINCIPLES OF MARKETING (MGT301)
ASSIGNMENT NO: 1
Opening Date: 27 April, 2013
Due Date: 02 May, 2013
Marks: 20
TOPIC:
Market Analysis & Selection through Strategic Plann
ing
Learning Objective:
The objective of this activity is to apply the conc
ept of market analysis and
importance of market characteristics in launching b
usiness in new market.
Learning Outcomes:
After this activity students will be able to unders
tand that how different factors
affect the decision of a business to enter into new
country market.
Students will also learn that how & why to prefer o
ne country market to other.
Company Profile:
Inspire Group, ranks among India’s top three privat
e sectors business houses in terms of
net worth. The group has business interests that ra
nge from telecommunications (Inspire
Communications Limited) to financial services (Insp
ire Capital Ltd) and power
generation (Inspire Infrastructure Limited). Inspir
e Group’s leading company, Inspire
Communications, is India's largest private sector i
nformation and communications
company (after Bharti Airtel. Established in 2004),
with over 150 million subscribers. It
has established high standard and quality in commun
ication and information networks.
It statuses among the top 5 telecommunications comp
anies in the world by number of
customers in a single country. Inspire Communicatio
ns Company covering over 24,000
towns and 600,000 villages. Inspire Communications
owns and operates the next-
generation IP-enabled connectivity infrastructure,
comprising over 190,000 kilometers of
fiber optic cable systems in India, USA, Europe, Mi
ddle East and the Asia Pacific region.
THE FOREIGN ENTRY PROCESS: A CRITICAL ANALYSIS
Inspire Co. is a famous company working in India fo
r so many years. Inspire Co. has
very diversified portfolio and working in different
segments. Company has the dynamic
work force, capable enough to adjust themselves in
different capacities and able to work
in any environment. Top management including CEO, M
r. Aakash Bohmani, and all
directors have decided to make new office either in
Sri Lanka or Maldives.
Sri Lanka has grown tremendously in telecom sector
during last few years, especially
after recent increases in export of yarn and textil
e. GDP growth rate is also high as
compared to the last year which shows that it will
continue to grow in coming years.
On the other hand, Maldives has more established ec
onomy, with a very consistent
growth in GDP. Law and order situation in Maldives
is also better than Sri Lanka. Like
Sri Lanka, Inspire has joint venture in Maldives as
well with Wataniya Telecom
Maldives.