05-16-2011, 08:21 PM
Paper Duration: 60 mins
Total Questions: 32
MCQs: 27 [marks1]
Subjective: 5 [3 Marks=3 question, 5 Marks:2]
Marketing information from which of the following databases can be accessed more quickly and cheaply?
► External
► Internal & External
► Internal
► Representatives
Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?
► That does not currently exist in an organized form
► That already exists somewhere, having been collected for another purpose
► That the researcher can obtain through surveys and observation
► That already exists somewhere in an organized form
In which of the following product life cycle stages, sales are zero and the company's investment costs mount?
► Product development
► Introduction
► Growth
► Maturity
"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?
► People's view of others
► People's view of themselves
► People's view of organizations
► People's view of nature
In Boston Consulting Group approach, which one of the following is a measure of company's strength in the market?
► Relative market share
► Market share
► Business portfolio
► Market growth rate
What does CRM deliver to customers for maintaining profitable customer relationships?
Select correct option:
Less expensive goods
Quality products
Superior customer value
Variety of products
Developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities represent which one of the following concept?
► Marketing objectives
► Strategy planning
► Marketing activities
► Corporate strategies
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Select correct option:
An open-ended
A dichotomous
A multiple choice
A scale
Electronically business are being worked. What are these types of technology.
[this is not exact question little bit different but asked as like that]
Options were:
Digital
Internet
…..
….
See page#22 The information technology revolution.
The strategic marketing process is how an organization allocates its marketing mix
resources to reach its:
Stated business ideas
Target markets
Competition
Area of expertise
Compare closed-ended question and open-end questions [3 Marks]
Buying processes [3 Marks]
Marketing segmentation and it’s processes levels. Describes which is best suited to apply in long term benefit. [5 marks]
Why Market segmenting is important in international market? [5 Marks]
Total Questions: 32
MCQs: 27 [marks1]
Subjective: 5 [3 Marks=3 question, 5 Marks:2]
Marketing information from which of the following databases can be accessed more quickly and cheaply?
► External
► Internal & External
► Internal
► Representatives
Gathering secondary information is one of the steps of developing the research plan. What does the meaning of secondary information in marketing research?
► That does not currently exist in an organized form
► That already exists somewhere, having been collected for another purpose
► That the researcher can obtain through surveys and observation
► That already exists somewhere in an organized form
In which of the following product life cycle stages, sales are zero and the company's investment costs mount?
► Product development
► Introduction
► Growth
► Maturity
"Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?
► People's view of others
► People's view of themselves
► People's view of organizations
► People's view of nature
In Boston Consulting Group approach, which one of the following is a measure of company's strength in the market?
► Relative market share
► Market share
► Business portfolio
► Market growth rate
What does CRM deliver to customers for maintaining profitable customer relationships?
Select correct option:
Less expensive goods
Quality products
Superior customer value
Variety of products
Developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities represent which one of the following concept?
► Marketing objectives
► Strategy planning
► Marketing activities
► Corporate strategies
A person on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. What is a type of this question?
Select correct option:
An open-ended
A dichotomous
A multiple choice
A scale
Electronically business are being worked. What are these types of technology.
[this is not exact question little bit different but asked as like that]
Options were:
Digital
Internet
…..
….
See page#22 The information technology revolution.
The strategic marketing process is how an organization allocates its marketing mix
resources to reach its:
Stated business ideas
Target markets
Competition
Area of expertise
Compare closed-ended question and open-end questions [3 Marks]
Buying processes [3 Marks]
Marketing segmentation and it’s processes levels. Describes which is best suited to apply in long term benefit. [5 marks]
Why Market segmenting is important in international market? [5 Marks]
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