05-06-2010, 06:08 AM
Scenario: Mr. Irfan, HR Manager of XYZ Company rejected an applicant in an interview on the basis that the applicant is graduated from a university with low ranking on HEC list and also he belongs to an area where people have strong affiliations with political parties and history of fighting. Q. Due to which perception shortcut, Mr. Irfan has rejected the applicant. Justify your answer.(The answer MUST be less than 100 words)
[COLOR="blue"]Answer:
Mr Irfan is using stereotype and contrast effect for the perception of the applicant. Contrast Effects Evaluates a person's Characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics, (HEC ranking list ), while Stereotyping is the process of judging someone on the basis of the group to which he/she belong[/COLOR]
[COLOR="blue"]Answer:
Mr Irfan is using stereotype and contrast effect for the perception of the applicant. Contrast Effects Evaluates a person's Characteristics that are affected by comparisons with other people recently encountered who rank higher or lower on the same characteristics, (HEC ranking list ), while Stereotyping is the process of judging someone on the basis of the group to which he/she belong[/COLOR]