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MGT503PrinciplesofManagementassignment no 2 spring 2011 on 27th May 2011
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#1
Assignment No.2 Marks:20
“Planning and Decision Aids”
Introduction:
Recent decade has witnessed remarkable changes in the banking industry around the world.
Despite of global recession, the banking sector in Pakistan has made significant progress in
recent years; and the degree of competition in this sector is also increasing rapidly.
Question:
By considering this entire scenario, you are required to conduct the SWOT Analysis of any
bank and fill in the format given at page 2.
Guidelines:
􀂾 Choose any one bank from the following list
􀂾 Visit the nearby bank branch and meet with any bank official
􀂾 Get information from the bank official and find out bank’s internal strength and
weakness
􀂾 Also identify opportunities and threats for the bank that are existing in its external
environment
􀂾 Remember that you have to perform the SWOT Analysis for the Bank (the whole
organization) – not for that particular branch.
List of Banks:
• Habib Bank Ltd.
• MCB Bank
• The Bank of Punjab
• The Bank of Khyber
• Standard Chartered Bank
• Bank Al-Falah
• Allied Bank Ltd.
• National Bank
• Or any other commercial bank
Note:
􀂾 The given information about bank branch and contacted official will be verified before
marking the assignment. Also, without this detail your assignment would be considered
invalid and graded zero.
􀂾 Provide only three strengths, three weakness, three opportunities and three threats that
you find the most important.
􀂾 No theoretical details and explanations are required.
􀂾 Copying is strictly prohibited. Assignment copied from website of bank or from any
other source will be graded zero
Solution Format:
Bank Name:
Branch Address:
Name, Designation
and Phone # of
Contacted Official:
SWOT ANALYSIS
Strengths:
1.
2.
3.
Weaknesses:
1.
2.
3.
Opportunities:
1.
2.
3.
Threats:
1.
2.
3.
Important
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#2
Personage Group
(Bedian Campus)
MGT503 Assignment # 2
SWOT Analysis of Bank Alfalah
Since its establishment in 1992, Bank Alfalah has grown to nearly 200 branches throughout the middle east. The bank has established itself as a reputable lender with opportunity for growth. A SWOT analysis can aid in understanding what strengths, weaknesses, opportunities, and threats may affect this business in coming years. 1. Strengths
o The core strength of Bank Alfalah is in providing Halal banking services. Halal is Arabic for, "that which is permissible"; Halal banking follows traditional Muslim laws. With a strong market in middle eastern countries. Their position in the oil rich middle east gives them a strong home market. Additionally, Bank Alfalah notes that they have a strength in correspondent banking, a form of banking that uses partner banks to transfer funds between different regions of the globe. 2. Weaknesses
o Bank Alfalah's adherence to Halal standards may be a strength in some markets, but it is a weakness in the west that makes moving outside of its home region market difficult. Specifically, adhering to Halal standards means that Bank Alfalah cannot offer the same range of products as conventional banks. 3.Opportunities
o With the growth of Islam in the western world, Bank Alfalah has the opportunity to expand beyond the middle east and into markets in the United States and Europe in order to offer Halal banking services. Bank Alfalah notes that Islamic banking is currently growing at twice the rate of conventional banking throughout the world. 4. Threats
o The main threat to Bank Alfalah is the threat posed by western banks who are able to engage in less restrictive sources of revenue generating. Bank Alfalah freely admits that they do not offer the full range of products of conventional western banks. These banks may pose a threat to them in their home market and will certainly pose a threat if they

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