12-30-2010, 02:13 PM
Question # 9 of 15 ( Start time: 03:44:55 PM ) Total Marks: 1
Targeting the market consists of ______ Procedures
Select correct option:
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Market Statement
The Target Market Statement describes the size and characteristics of beneficiaries of the organization (those individuals or groups that the organization’s is intended to serve). The exercise has 3 parts: 1) defining the total available market (all those beneficiaries who could possibly use your product/services), 2) defining the totaladdressable market (those beneficiaries you are currently targeting), and 3) defining a market segmentation table which identifies the characteristics of your beneficiaries that are relevant to the beneficiaries’ decision to use your product/services
Targeting the market consists of ______ Procedures
Select correct option:
1
2
3
4
Market Statement
The Target Market Statement describes the size and characteristics of beneficiaries of the organization (those individuals or groups that the organization’s is intended to serve). The exercise has 3 parts: 1) defining the total available market (all those beneficiaries who could possibly use your product/services), 2) defining the totaladdressable market (those beneficiaries you are currently targeting), and 3) defining a market segmentation table which identifies the characteristics of your beneficiaries that are relevant to the beneficiaries’ decision to use your product/services