06-01-2011, 08:26 PM
Would Tokyo be a good test market for a new brand planned to be marketed worldwide? Why and why not?
Write only three solid arguments.
Solution
Tokyo is home to the second largest Stock Exchange of the world.
The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.
The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.
Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.
Write only three solid arguments.
Solution
Tokyo is home to the second largest Stock Exchange of the world.
The Capital City accounts for the highest GDP per capita of the country.
Business OverviewTokyo always has been quick to embrace modern developments and fashions therefore, gaining the forefront of trends and technology making it the country's most cosmopolitan city. The current drive towards economic reform and deregulation in Japan was also initiated in Tokyo, which showed the most immediate effect in the city.
The Tokyo Big Sight, Nippon Convention Center and Makuhari Messe make the city the major trade fair venue of Japan. Reputed trade shows like Ambiente, Linex and Beauty World taking place in the city every year are evident of Tokyo’s trade and commerce aptitude.
Tokyo is an important wholesale center and its diverse industries includes manufacture of electronic apparatus, transport equipment, automobiles, cameras, optical goods and a wide variety of consumer items.