MKT-501 Current 2011 current paper 12-02-2011

[Xpert]

[FONT=&quot]MKT-501 Current 2011
[/FONT] [FONT=&quot]Question No: 49 ( Marks: 3 ) [/FONT][FONT=&quot][/FONT]
[FONT=&quot] Can a person reach self-actualization without meeting the lower level of needs? Briefly explain it.[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]Question No: 50 ( Marks: 3 ) [/FONT][FONT=&quot][/FONT]
[FONT=&quot] [/FONT][FONT=&quot]What are the different functions performed by the wholesalers?[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]Question No: 51 ( Marks: 5 ) [/FONT][FONT=&quot][/FONT]
[FONT=&quot] The main focus of small businesses lies in publicity than public relations, why so?[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]Question No: 52 ( Marks: 5 ) [/FONT][FONT=&quot][/FONT]
[FONT=&quot] Why studying consumer behavior is important for marketers?[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]Question No: 53 ( Marks: 5 ) [/FONT][FONT=&quot][/FONT]
[FONT=&quot] [/FONT][FONT=&quot]While starting the process of negotiation what points will you keep in mind during the process of negotiation?[/FONT]

Question No: 49 ( Marks: 3 ) [FONT=&quot][/FONT]
How the performance of a supply chain can be measured? Mention any three points.[FONT=&quot][/FONT]
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Question No: 50 ( Marks: 3 ) [FONT=&quot][/FONT]
What is the purpose of marketing research?[FONT=&quot][/FONT]
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Question No: 51 ( Marks: 5 ) [FONT=&quot][/FONT]
A company is using sales force automation system and aims to increase customer’s satisfaction. How sales force automation system can be helpful in attaining customer’s satisfaction? [FONT=&quot][/FONT]
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Question No: 52 ( Marks: 5 ) [FONT=&quot][/FONT]
How public relations are helpful in creating goodwill for organizations? [FONT=&quot][/FONT]
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Question No: 53 ( Marks: 5 ) [FONT=&quot][/FONT]
Differentiate between economic and psychological models.[FONT=&quot][/FONT]

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[FONT=&quot]Shared by Mehreen[/FONT][FONT=&quot][/FONT]
[FONT=&quot]total 69 mcq[/FONT][FONT=&quot][/FONT]
[FONT=&quot]3 question , of 3 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]4 questions of 5 marks.[/FONT][FONT=&quot][/FONT]
[FONT=&quot]all mcq's repeated.[/FONT][FONT=&quot][/FONT]
[FONT=&quot]1. Differentiate between [/FONT]Operationalization and Conceptualization[FONT=&quot][/FONT]
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[FONT=&quot]2. name selling techniques.[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]3. how can a company motivate channel members.[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]4. how automation systems can be used to see the performance of the sales force.[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]5.Differentiate between observational and experimental technique in marketing research.[/FONT][FONT=&quot][/FONT]
[FONT=&quot]6.Differentiate between public relation and publicity.[/FONT][FONT=&quot][/FONT]
[FONT=&quot]7. factors which can influence change in price of a product.[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]Shared by mehvish[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]My Today MKT501 paper[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Total 62 MCQ[/FONT][FONT=&quot][/FONT]
[FONT=&quot]All MCQ are from the past papers and 10 mcqs from mid term repeated and other mcqs from the past papers[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Only there are 20 new Mcqs from the 40 to 45 lec[/FONT][FONT=&quot][/FONT]
[FONT=&quot]but easy[/FONT][FONT=&quot][/FONT]
[FONT=&quot]3 question of 3 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]4 question of 5 marks[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]1) What are the advantages of the Publicity? 3 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]2)How you evaluate that Billboard placement can be possible? 3 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]3)Define the Constracts process between the consumer behavior Model? 3 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]4) What is Qualitative marketing research and also describe the approaches of the qualitative marking research ?5 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]5) How you consider the Retail pricing and describe any two strategies which retailer used when he is setting the price policies?5 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]6) Write the advantage of Advertising and how it is called a long lasting technique, Discuses? 5 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]7) Pricing is very important But how its decision for the markerters is very difficult, Discuses with stable example? 5 marks[/FONT][FONT=&quot][/FONT]
[FONT=&quot]BEST OF LUCKS[/FONT][FONT=&quot][/FONT]
[FONT=&quot]REMEMBER ME IN UR PRAYERS[/FONT][FONT=&quot][/FONT]
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[FONT=&quot]IMRAN ALI & MUHAMMAD IBRAHIM[/FONT][FONT=&quot][/FONT]
[FONT=&quot]MARKETING GROUP[/FONT][FONT=&quot][/FONT]
[FONT=&quot]11-02-2011 [/FONT][FONT=&quot][/FONT]
[FONT=&quot]MKT 501[/FONT][FONT=&quot][/FONT]
[FONT=&quot]FINAL TERM 2011[/FONT][FONT=&quot][/FONT]
[FONT=&quot]SUBJECTIVE[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Question. By how many way information is trasmitted to a large numbers of customers through mass media?[/FONT][FONT=&quot]
[B][FONT=&quot]Question. while marketing a conjoint analysis Mr. Ali come across that it is not working well in assessing the customer acceptance to the new product. He is of the view taht there is a fault while running the whole process of conjoint analysis being the student of management science .............? ye ni likha[/FONT]
[FONT=&quot]Question. What are the activity included in the nonseeling time of sale person?[/FONT]
[FONT=&quot]Question. How vertical marketing system differ from horizental marketing system.[/FONT]
[FONT=&quot]Question. Describe the common advantage and disadvantage of observational research.[/FONT]
[FONT=&quot]Question. Describe teh scope and requiremetn for conduction the quantitive marketing research.[/FONT]
[FONT=&quot]Question. Enlist the inbound and outbound operation. Which are performed in the process of supply chain management.[/FONT][/FONT][/B][FONT=&quot][/FONT]
[FONT=&quot]MKT 501[/FONT][FONT=&quot][/FONT]
[FONT=&quot]FINAL TERM 2011[/FONT][FONT=&quot][/FONT]
[FONT=&quot]SUBJECTIVE[/FONT][FONT=&quot][/FONT]
[FONT=&quot]Question. Different business situation where we can find Negotiation.[/FONT][FONT=&quot]
[B][FONT=&quot]Question. How retailer use technology for improving their performance.[/FONT]
[FONT=&quot]Question.[/FONT]
[FONT=&quot]Suppose you are going to buy an item which is offered for Rs.5000.[/FONT]
[FONT=&quot]Consider[/FONT]
[FONT=&quot]these situations? There is 10% discount, There is 10% surcharge[/FONT]
[FONT=&quot]Calculate price you are going to pay for the item in each case?[/FONT]
[FONT=&quot]Question[/FONT]
[FONT=&quot]How vertical marketing system differ from horizental marketing sysetm[/FONT]
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[FONT=&quot]Nokia is market leader and Sony Ericson ............ age ne ata[/FONT]
[FONT=&quot]Question.[/FONT]
[FONT=&quot]Sale[/FONT] [FONT=&quot]refor to as a systematic of repethe and measurable milestones by which a saleperson retailes hes offer enabling the buyer how to achieve the goal/......?[/FONT]

[FONT=&quot]Ye Friend ka he. Please solve file b upload kr dijeye ga. thanks[/FONT][/FONT][/B][FONT=&quot][/FONT]







Explain situations where a company may NOT need to have a distribution channel. 3marks
Explain why non profit organizations need to do SWOT analysis. 3marks
Explain safety needs. give atleast 4 exapmles. 5marks
explain why promotion is a weak area of wholsalers. 5marks
Cell phones n video games have now become mass media. Justify this with logical reasons. 5marks