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[ vuZs.net ] MKT501 GDB#1 Fall 2011
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R@ïñßøwßrïgh± dngdng101@gmail.com to vuzs
show details 9:17 AM (2 hours ago)
Total Marks 20
Starting Date Monday, November 14, 2011
Closing Date Wednesday, November 16, 2011
Status Open
Question/Description
Case:
GloAim is a software house in Pakistan; they developed a video game (Glodoll) for kids in 2001. The prototype of the game was developed and tested in various play stations in Pakistan. At the testing stage, it had been seen that the video game had the longest “play value”. The product was introduced in the market; after only six months, GloAim sold 30 million copies of the video game. Soon after such a huge response, sales were almost completely stopped. However, they made sales of $50 millions.
The product life cycle of the video game was not long as basic products have typical long product life cycle. GloAim developed and tested the prototype during the product development stage, but they sidestepped the introduction stage. As it is mentioned above there were rapid sales, and the video game quickly approached the growth stage. Here again, they skipped the maturity stage and directly went into the decline stage.
Discussion Question:
GloAim’s video game (Glodoll) did not follow the traditional product life cycle. Do you think products can be successful if they do not follow the typical product life cycle?
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give me solution plzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
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Answer
Packing must br prettier, environmentally friendly, child-proof, and attractive colors of Paper, easy to carry and may have all the abilities of good Packaing. Differnent size, shape, materials, color, text, and brand marks are also used.
or
Yes. the products can be successful even if they do not follow the traditional PLC. the example is Coca Cola and Pepsi. these products from decades have not reached the decline stage.
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Basically the Product Life Cycle means the succession of strategies used by management as a product goes through its life cycle. A Typical Product Life Cycle consists of five basic stages.
New product development stage
In this stage expenses are so high and sales revenue become very low and margin of loss is very high.
Market introduction stage
In this stage cost of product is so high and sales revenue become very low and margin of loss is very high, just like new product development stage.
3. Growth stage
This stage is very fine for the growth as mentioned its name “Growth Stage”. In this stage costs reduced and sales volume increases significantly due to economies of scale. The company gains profit and prices is maximized market share.
Mature stage
This is a commanding stage in which costs are very low as we are well established in market & no need for publicity. Sales volume and profit is on peaks. Prices of the products tend to drop due to the proliferation of competitors.
Decline stage
This is the worst stage in all. In it sales volume decline and costs become counter-optimal. Prices and profitability of the product diminish.
To counter these ups and down advertising should be informative in the introduction stage, persuasive in the growth and maturity stages, and be reminder-oriented in the decline stage. Promotional budgets tend to be highest in the early stages, and gradually taper off as the product matures and declines. The first two stages, introduction and growth, are often seen as offensive in nature. The second two stages, mature and decline stage are often seen as defensive in nature. The defensive stage is sometimes called the armadillo phase because of that animal's defensive technique of hiding in its shell.
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Cycles of Products have the following phases: 1) INTRODUCTION PHASE: When items are first introduced, they have low demand. In beginning buyers are not familiar with the product and but when they see it as a reliable and good they start buying it. 2) GROWTH PHASE: With the passage of time, reliability of the product become increase and the design and production improvements lead to decrease in cost and price this becomes an attractive feature. 3) MATURITY PHASE: In this stage product reached at maturity stage its demand can increase if the its design is changed and refined and have add some new features may increase the demand of product 4) SATURATION PHASE: In the saturation stage product demand declines and the market is saturated with either a compatible product.. 5) DECLINE: In the decline stage most of the organizations adopt a defensive design R&D Strategy in an attempt to prolong the life of the product by employing new packaging, redesigning it, improving its reliability.
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