MKT501 Marketing Management Quiz # 01 2011

[Vuhelper]

MKT501 - Marketing Management
Quiz # 01




Question # 1 of 15 ( Start time: 04:38:13 PM )

Which of the following market dominance strategy involves less risk of competitive attacks?
Select correct option:
Challengers
Leaders
Followers
Nichers

Question # 2 of 15 ( Start time: 04:38:24 PM )

Which of the following is a controllable factor for marketers?
Select correct option:
Competition
Technology
Corporate culture
Economy

Question # 3 of 15 ( Start time: 04:38:51 PM )

Which of the following is TRUE about marketing concept?
Select correct option:
The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low

Question # 4 of 15 ( Start time: 04:39:26 PM )

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix

Question # 5 of 15 ( Start time: 04:40:10 PM )

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?
Select correct option:
Mid-term planning
Short-term planning
Annual market planning
Strategic market planning


Question # 6 of 15 ( Start time: 04:40:48 PM )

Identify which of the following is an aggressive strategy.
Select correct option:
Intensification
Diversification
Harvesting
Vertical integration

Question # 7 of 15 ( Start time: 04:41:20 PM )

Which of the following can be used to improve the customer’s viewpoint about firm’s
products and services?
Select correct option:
Experiential innovation
Customer interface
Experiential world of customers
Building experiential platform


Question # 8 of 15 ( Start time: 04:41:51 PM )

Which of the following firms emphasis on product’s benefits to the customers rather than
on product attributes.
Select correct option:
Product oriented
Market oriented
Sales oriented
Production oriented

Question # 9 of 15 ( Start time: 04:42:30 PM )

Which of the following is NOT included in product decisions?
Select correct option:
Styling
Brand name
Warehousing
Packaging

Question # 10 of 15 ( Start time: 04:42:51 PM )

A company designs the product with little or no input from customers, the company is practicing which of the following concept?
Select correct option:
Product concept
Marketing concept
Selling concept
Production concept

Question # 11 of 15 ( Start time: 04:43:26 PM )

The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:
Business analysis
Situation analysis
Executive summary
Mission statement

Question # 12 of 15 ( Start time: 04:43:59 PM )

Which of the following is included in task environment?
Select correct option:
Economy
Technology
Media
Promotion

Question # 13 of 15 ( Start time: 04:44:34 PM )

While considering the place for a product which of the following is important for customer.
Select correct option:
Communication
Convenience
Cost
Solution

Question # 14 of 15 ( Start time: 04:45:13 PM )

Which of the following are called value maximizers?
Select correct option:
Sellers
Customers
Marketers
Manufacturers

Question # 15 of 15 ( Start time: 04:45:55 PM )

The decisions regarding bundling of a product are related to:
Select correct option:
Product
Price
Distribution
Promotion