MKT501 Marketing Management Quiz NO.1 Fall Semester 2012

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MKT501 Marketing Management Quiz NO.1 Fall Semester 2012 November 14, 2012 at 9:03am


MKT-501 (Marketing Management)

First Quiz

Question # 1 of 10

A company designs the product with little or no input from customers, the company is practicing which of the following concept?

Product concept
Marketing concept
Selling concept
Production concept

Question # 2 of 10

When any customer does not fully likes the product or talks in favor of the product, it is known as:

Bad – mouth
Word of mouth
Bad impression
Unfavorable products

Question # 3 of 10

Among the various elements, the brand name, belongs to which of the following?

Core product
Actual product
Augmented product
Specialty product



Question # 4 of 10

Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.

Product oriented
Market oriented
Sales oriented
Production oriented

Question # 5 of 10

Which of the following is TRUE about marketing concept?

The customer is always right
Business is about making money
Sell, sell, and sell
Keep prices low

Question # 6 of 10

Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?

Introduction
Growth
Maturity
Decline

Question # 7 of 10

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?

Consumer markets
Business markets
Global markets
Government markets

Question # 8 of 10

Market –oriented firms focus on:

Retailers
Distributors
Customers
Wholesalers

Question # 9 of 10

Which of the following market dominance strategy involves less risk of competitive attacks?

Challengers
Leaders
Followers
Nichers

Question # 10 of 10

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

Product
Price
Place
Promotion