05-17-2011, 08:17 PM
Total 32 questions
28 mcqs
4 subjective
List any five characteristics of brand name? 5 marks
Explain concept testing? 3 marks
Why do companies use discounts and allowances? 3 marks
A case was related to conjoint analysis which I forget? 5 marks
Question No: 18 ( Marks: 1 ) – Please choose one
Which of the following is also known as functional branding?
► Economy branding
► Co-branding
► Family branding
► Individual branding
Question No: 25 ( Marks: 1 ) – Please choose one
A company wants prompt payment from the customers. What type of discount
will be suitable for the company?
► Seasonal discount
► Trade discount
► Quantity discount
► Cash discount
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
► 4/10 net 30
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
Question No: 27 ( Marks: 1 ) – Please choose one
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
► Consumer markets
► Business markets
► Global markets
► Non profit markets
Question No: 37 ( Marks: 1 ) – Please choose one
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
► Real need
► Stated need
► Unstated need
► Delighted need
Question No: 39 ( Marks: 1 ) – Please choose one
Which of the following is NOT a distribution decision?
► Inventory management
► Personal selling
► Warehousing
► Distribution centers
Question No: 6 ( Marks: 1 ) – Please choose one
Which of the following is the leak-proof packaging that provides additional protection for
the primary container?
► Primary packaging
► Secondary packaging
► Transport packaging
► Decorative packaging
Ref: Secondary packaging: Leak-proof packaging that provides additional
protection for the primary receptacle(s); it may include absorbent material
Question No: 16 ( Marks: 1 ) – Please choose one
Which of the following is NOT a type of innovation strategy?
28 mcqs
4 subjective
List any five characteristics of brand name? 5 marks
Explain concept testing? 3 marks
Why do companies use discounts and allowances? 3 marks
A case was related to conjoint analysis which I forget? 5 marks
Question No: 18 ( Marks: 1 ) – Please choose one
Which of the following is also known as functional branding?
► Economy branding
► Co-branding
► Family branding
► Individual branding
Question No: 25 ( Marks: 1 ) – Please choose one
A company wants prompt payment from the customers. What type of discount
will be suitable for the company?
► Seasonal discount
► Trade discount
► Quantity discount
► Cash discount
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
► 4/10 net 30
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
Question No: 27 ( Marks: 1 ) – Please choose one
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
► Consumer markets
► Business markets
► Global markets
► Non profit markets
Question No: 37 ( Marks: 1 ) – Please choose one
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
► Real need
► Stated need
► Unstated need
► Delighted need
Question No: 39 ( Marks: 1 ) – Please choose one
Which of the following is NOT a distribution decision?
► Inventory management
► Personal selling
► Warehousing
► Distribution centers
Question No: 6 ( Marks: 1 ) – Please choose one
Which of the following is the leak-proof packaging that provides additional protection for
the primary container?
► Primary packaging
► Secondary packaging
► Transport packaging
► Decorative packaging
Ref: Secondary packaging: Leak-proof packaging that provides additional
protection for the primary receptacle(s); it may include absorbent material
Question No: 16 ( Marks: 1 ) – Please choose one
Which of the following is NOT a type of innovation strategy?
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