MKT621 Current Quiz 4 Solved 21 July 2010

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Question # 1 of 15 ( Start time: 12:03:19 AM ) Total Marks: 1
Which kind of advertisement it will be if it is sponsored by a non profit institution?
Select correct option:

• Institutional advertising
  
• Corporate advertising
  
• Commercial advertising
  
• Non commercial advertising
  

Question # 2 of 15 ( Start time: 12:04:06 AM ) Total Marks: 1
Which one of the following media has audio and video attraction?
Select correct option:

• Radio
  
• Magazine
  
• TV
  
• Newspaper
  

Question # 3 of 15 ( Start time: 12:04:40 AM ) Total Marks: 1
In an advertisement, the verbal portion including headlines, body, and signature, is called:
Select correct option:

• Layout
  
• Script
  
• Copy
  
• Story Board
  

Question # 4 of 15 ( Start time: 12:05:22 AM ) Total Marks: 1
Which of the following tools is mostly costly but has less per audience cost than all tools?
Select correct option:

• Advertising
  
• Public Relations
  
• Publicity
  
• Sale Promotion
  

Question # 5 of 15 ( Start time: 12:06:42 AM ) Total Marks: 1
A printing error in a newspaper advertisement is an example of:
Select correct option:

• Carelessness
  
• Message loop
  
• Message Reliability
  
• Noise
  

Question # 6 of 15 ( Start time: 12:07:58 AM ) Total Marks: 1
Recognition tests, theater tests, and recall tests are used for evaluating ______.
Select correct option:

• Specific Advertisement Objectives NOT SURE
  
• Specific Advertisements
  
• Different Advertising Media
  
• Specific Ad Agencies
  

Question # 7 of 15 ( Start time: 12:09:23 AM ) Total Marks: 1
A company has limited selected audience with no ad competition and personalized interaction with audience. Which type of following media, company will use?
Select correct option:

• Direct Mail
  
• Internet
  
• Newspapers
  
• Radio
  

Question # 8 of 15 ( Start time: 12:10:03 AM ) Total Marks: 1
What is the task of a copywriter?
Select correct option:

• Writing ads for different media
  
• Evaluate marketing date
  
• Editing and re writing copy
  
• All of these Page No.52
  

Question # 9 of 15 ( Start time: 12:10:31 AM ) Total Marks: 1
Which one of the following is NOT included in the components of positioning?
Select correct option:

• Benefit
  
• Target
  
• Competition
  
• Price Page No.19
  

Question # 10 of 15 ( Start time: 12:11:26 AM ) Total Marks: 1
Which of the following refers to potential audience might be exposed to the advertising message?
Select correct option:

• Reach
  
• Frequency
  
• Scheduling
  
• Coverage Page No.22
  

Question # 11 of 15 ( Start time: 12:12:27 AM ) Total Marks: 1
In following Advertising Hierarchy Models, at which stage a person shows understanding and thinking behavior.
Select correct option:

• Cognitive stage Page No.38
  
• Affective stage
  
• Behavior stage
  
• Action stage
  

Question # 12 of 15 ( Start time: 12:13:56 AM ) Total Marks: 1
Which one of the following is first step in developing media plan?
Select correct option:

• Evaluation & control
  
• Selection of media
  
• Media strategy implementation
  
• Market situation analysis Page No.23
  

Question # 13 of 15 ( Start time: 12:14:41 AM ) Total Marks: 1
Which one of the following is the basic equation of “VALUE”?
Select correct option:

• Value = brand image / cost
  
• Value = cost / convenience
  
• Value = cost / loyalty
  
• Value = benefit / cost Page No.8
  

Question # 14 of 15 ( Start time: 12:15:17 AM ) Total Marks: 1
To increase a market share a company organizes a Point of Purchase (POP) Displays. It is an example of:
Select correct option:

• Brand Promotion
  
• Channel Promotion
  
• Consumer Promotion
  
• Trade Promotion Page No.73
  

Question # 15 of 15 ( Start time: 12:16:07 AM ) Total Marks: 1
Nestle gave an advertisement, “Nestlé’s makes the very best chocolate,” which one of the following claim they have used in this advertisement?
Select correct option:

• Puffery
  
• Weasel claim Page No.8
  
• Shock ad
  
• Emotional ad