No.7
“No. 7” is a Pakistani denim manufacturer company dealing in colored fabric. For last
three years, sales of “No. 7” have been declining significantly. The reason, shown by
sales data, was its color scheme. Two types of color schemes were being used. In first
type, light colors were contrasted with dark ones; while in other, block dark colors were
used. It was found that the sale of dark block colors was declining hence affecting the
overall sales; however the combination of dark and light was in demand.
There are a number of factors which can affect the customers’ color choices. In order to
further explore the issue and to make the appropriate strategy, a team of researchers was
assigned the task to identify the factors affecting the color choice.
You, as a part of research team, are required to:
• Identify the broad problem area (4 marks)
• Identify the problem (4 marks)
• Write Problem statement (4 marks)
• Identify the possible factors affecting the color choice (at least 3) (4 marks)
• Formulate the hypotheses on the basis of identified factors (4 marks)
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salam,
wn will u upload idea solution of this asgnmnt?
today is last date.
plz help
thnx.
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Requirement:
• Identify the broad problem area
• Identify the problem
• Write Problem statement
• Identify the possible factors affecting the color choice (at least 3)
• Formulate the hypotheses on the basis of identified factors
Solution:
1. Broad Problem Area:
Identification of the broad problem area through the process of observing and focusing on the situation is called broad problem area in research. This refers to the entire situation where one sees a possible need for research and problem solving. The specific issues that need to be researched within this situation may not be identified at this stage. Such issues might pertain to problems currently existing in an organizational setting that need to be solved
In this case, the demand for single color product is very short due to which the sales of the company decline.
2. What is the Problem?
After describing the broad area, we find out the real problem. A research problem is the situation that causes the researcher to feel apprehensive, confused and ill at ease. It is the demarcation of a problem area within a certain context involving the WHO or WHAT, the WHERE, the WHEN and the WHY of the problem situation. In this case, the main problem is that why customer dislikes that product. For this, we conduct a research analysis and try to find out the rationale.
3. Problem Statement:
A problem statement is a clear concise description of the issue(s) that need(s) to be addressed by a problem solving team. It is used to center and focus the team at the beginning, keeps the team on track during the effort, and is used to validate that the effort delivered an outcome that solves the problem statement.
The situation shows that the problem is that the customer does not like the product and company’s sales begged off.
How to get started?
The 5 'W's - Who, What, Where, When and Why - is a great tool that helps get pertinent information out for discussion.
Who - Who does the problem affect? Specific groups, organizations, customers, etc
What - What are the boundaries of the problem, e.g. organizational, work flow, geographic, customer, segments, etc. - What is the issue? - What is the impact of the issue? - What impact is the issue causing? - What will happen when it is fixed? - What would happen if we didn’t solve the problem?
Where - Where is the issue occurring? Only in certain locations, processes, products, etc.
When - When does the issue occur? - When does it need to be fixed?
Why - Why is it important that we fix the problem? - What impact does it have on the business or customer? - What impact does it have on all stakeholders, e.g. employees, suppliers, customers, shareholders, etc. Each of the answers will help to zero in on the specific issue(s) and frame the Issue Statement. Your problem statement should be solvable. That is, it should take a reasonable amount of time to formulate, try and deploy a potential solution.
4. Factors affecting the color choice:
There are the following factors:
a. Price:
Price of the product may be very high and customer rejects it due to the high price in comparison with the other product.
b. Low Quality:
It may also happen that customer dislikes the quality of that product.
c. Choice of the customer:
The product may not fulfill the customer’s choice. This may also cause the failure of sales of that product.
5. Hypotheses:
Once we have identified the important variables relevant to an issue and established the logical reasoning in the theoretical framework, we are in a position to test whether the relationships that have been theorized do in fact hold true. By testing these relationships scientifically, we are in a position to obtain reliable information to determine the relationship among the variables.
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