mgt603 assignment no 1 spring 2011 18 april 2011

[Vuhelper]

Assignment # 1 (20 marks)
Suppose, you are the owner of ‘Khaalis Foods Ltd’, a new company
planning to produce dairy products.
A) You are required to develop a Mission Statement for your
company that must include the following nine components:
• Customers
• Products or services
• Markets
• Technology
• Survival, growth, and profitability
• Philosophy
• Self-Concept
• Concern for public image
• Concern for employees
B) Explain whether the Mission Statement (developed by you in the
first part of this assignment) supports ‘Customer Orientation’
or not. Give reasons to justify your answer.

[Vuhelper]

[size=14]MGT603 Strategic Management - Assignment 1 Spring 2011 - Idea Solution[/SIZE]

Question # 1 Solution:-
Our Mission Statement is the roots of what we were founded on, and our pledge to continue to be. It is more
than just a plaque on a wall to us; it is what we embrace as critical in our daily operations and how we value
the people, investors and Franchise Partners who join our team.
Our mission is:
To provide a better fast food in a fun environment where our customers can get an energetic lift during their
busy days.
To develop a profitable and growing company based on the energy, integrity and knowledge of our people,
full solution in attachment