today MKT630 Current Subjective Paper final etrm spring 18 July 2011

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International Marketing – MKT 630 (Subjective)

Today’s paper 17-07-11 (Session –III)
MCQ’s = 46 Subjective = 9

Consumers play an important role in buying process. Explain this role. Marks 3

Explain what is the positioning. Marks 3

A company wants to do business of export of knitwear to Canada. Being a marketing
consultant you are asked to develop a marketing mix. So what information are required
for marketing mix. Marks 3

How can we improve the positioning of the product? (Kuch isi kism ka question tha yad
nai ha sehi tra se) Marks 5 or may be marks 3

Explain the importance of the last three stages of a new product development. Marks 5
or may be marks 3

A football manufacturing company of Sialkot makes a licensing agreement with foreign
company. What kind of variables should its management keep in mind while doing this
contract in order to secure its end? Marks 5

What is the difference between plat form markets and emerging markets with one
example? Marks 5

Explain the difference of direct marketing and sales promotion in international marketing.
Marks 5

What information is required for decision making in the development of marketing mix.
Marks 5