today new MGT301 Current Final Term Papers Spring 2011 20 July

[Vuhelper]

1. MCQs was very very difficult. (MCQs were 57).
2. What determines whether the buyer is satisfied or dissatisfied? How it is useful for marketers? (3)
3. Identify three core concepts of marketing. Explain your answer with the examples? (3).
4. Explain the concept of “Selling agent”. (3)
5. What are the requisite characteristics of personal selling? (3)
6. Enlightened marketing is a philosophy holding that a company’s marketing should support the best long run performance of the marketing system. Identify and briefly explain the principals of enlightened marketing? (5)
7. There are two particular benefits of wholesaling- one for suppliers and one for retailers briefly explain these benefits. (5).
8. Describe Personal selling in the term of Cost? (5).
9. MIS explain the system also describe the sub system that is necessary to organize well designed market information system. (5

[Vuhelper]

56 mcqs which are related to previous solved papers but most of new
4 contining 3 marks and other 5 marks

5 M's
marketing strategy
in new product launch what type of three steps involved
advertising strategy
selection of media
just in time process
is it beneficial the research process in before the production concept
one quest about transportation of products

[Vuhelper]

1. What are the various tools of Public Relations? Name at least five.
2. Name any five elements of the communication process.
3. For what purpose public policy principles can be used? List down the key principles for public policy towards marketing.
4. How BCG matrix is beneficial for companies? Explain briefly.
5. What are Web Communities? Also mention its uses.
6. MR. X wants to start a business that would sell books online directly to the customers. What type of distribution channel would you recommend that MR.X should adopt.
7. How will you regard a company as one having “Global Vision”?
8. Differentiate between exploratory and descriptive research?