MGT301 Principles of Marketing Assignment 2 Solution 20th January 2016

[Vuhelper]

To make students explore the concept of branding and its significance
for marketers and customers
There are multiple brands of fast food chains operating in Pakistan i.e.
McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These
brands provide a variety of food items to their clients and charge very high
prices as compared to the non-branded or locally operating fast food chains.
Despite high prices brand conscious customers prefer to have meals from these
renowned fast food restaurants. Locally working fast food chains also keep a
variety of food items with low prices but it becomes difficult for these local
food chains to attract brand conscious customers.
In your opinion what advantages branded food provides to its customers as
compared to locally working fast food chains, make a comparison keeping in
view the concept of branding.

[Vuhelper]

advantages branded food provides to its customers as
compared to locally working fast food chains,

1 .Quality food products.
2. Excellent Environment as compare to locally food point
3. Satisfied the Quality conscious customer who just prefer the taste and health not money
4.Provide Better customer services.
5.Give value to the customer.
6.more cleanness and fresh foods as compare to the local foods
7. Play land for babies