MKT501 solved online quiz fall 2010

[Xpert]

Download mkt501 solved mcq's 29/12/2010 from vuhelp in the form of pdf format not in .doc format. have fun and upload your own mcq's at vuhelp.

[sana.pari]

3:26 PM usman.vu.143: You've been invited to this chat room!

usman.vu.143: plzz add other fellow
3:28 PM and hi all
Aslam ul kum

3:31 PM usman.vu.143: plzz add other fellows
then we start


7 minutes

3:38 PM usman.vu.143: haan ge start karay?
3:40 PM waqas.vu09: ksi ny quiz nahe krna kia?
me: i think waqs ajj saab neend main hain
too kya heyaal hai?
3:41 PM usman.vu.143: ma karo sart?
waqas.vu09: ok
sart krn ap

me: ok me start
3:42 PM waqas.vu09: ok start
3:44 PM me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 1 of 15 ( Start time: 03:44:10 PM ) Total Marks: 1
Cash cows are SBU's that typically generate:
Select correct option:

Large amounts of cash
A lot of competition
Large awareness levels but few sales
Problems for product managers

waqas.vu09: :1
saqib.samin: 1
farhanfarhan97: 1
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 88
sec(s)


Question # 2 of 15 ( Start time: 03:44:51 PM ) Total Marks: 1
Which of the following is also called an Export market?
Select correct option:

Consumer market
Business market
Global market
Government market
3:45 PM saqib.samin: 3
waqas.vu09: 3
farhanfarhan97: 3
me: any referc?
fareedip@gmail.com
fareedip: aoa
me: ?
3:46 PM saqib.samin: hurry up dear usman
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 3 of 15 ( Start time: 03:46:05 PM ) Total Marks: 1
Aggressive selling is a characteristic of which of the following concept of marketing?
Select correct option:

Production concept
Marketing concept
Selling concept
Product concept
waqas.vu09: sample yar gloabally jo deal kr rhe ha
saqib.samin: 3
3
waqas.vu09: 3
saqib.samin: next plz
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 4 of 15 ( Start time: 03:46:37 PM ) Total Marks: 1
While considering the place for a product which of the following is important for customer.
Select correct option:

Communication
Convenience
Cost
Solution
waqas.vu09: 2
saqib.samin: 2
3:47 PM fareedip: 2
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 5 of 15 ( Start time: 03:47:08 PM ) Total Marks: 1
Insurance service would BEST be described as which kind of a product?
Select correct option:

Convenience

Unsought

Specialty

Durable
saqib.samin: 2
waqas.vu09: 2
fareedip: 2
farhanfarhan97: 2
me: but i think 3rd?
saqib.samin: 2 hay bhai
fareedip: 2222
3:48 PM waqas.vu09: check book 2 hai
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 6 of 15 ( Start time: 03:47:58 PM ) Total Marks: 1
Warehousing facility to channel members is an example of:
Select correct option:

Seasonal discount

Trade discount

Quantity discount

Cash discount
saqib.samin: 2
waqas.vu09: 2
fareedip: 2
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 7 of 15 ( Start time: 03:48:48 PM ) Total Marks: 1
The price of which of the following is lower than the cost and is used to drag customers into a store.
Select correct option:

Premium product
Discounted product
On-sale item
Loss leader
3:49 PM saqib.samin: 4
waqas.vu09: 4
me: i think 4th
?
saqib.samin: bata dia hay bhai apko k 4 hay
waqas.vu09: 4
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 88
sec(s)


Question # 8 of 15 ( Start time: 03:49:36 PM ) Total Marks: 1
Identify the type of price discrimination that is common in industrial customers.
Select correct option:

First degree discrimination
Second degree discrimination
Third degree discrimination
Forth degree discrimination
saqib.samin: 2
3:50 PM me: 2222
waqas.vu09: 2
me: 2
2
2
farhanfarhan97: 2
me: 2
MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 9 of 15 ( Start time: 03:50:14 PM ) Total Marks: 1
Which of the following are the costs that do not vary with production or sales level?
Select correct option:

Fixed cost
Variable cost
Target cost
Total cost
saqib.samin: 1
waqas.vu09: 1

me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 10 of 15 ( Start time: 03:51:11 PM ) Total Marks: 1
Rs.10 per unit for less than 100 units and Rs.9 per unit for 100 or more units is an example of:
Select correct option:

Functional discount
Seasonal discount
Quantity discount
Cash discount
saqib.samin: 3
waqas.vu09: 3
saqib.samin@gmail.com
fareedip: 3
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 88
sec(s)


Question # 11 of 15 ( Start time: 03:51:42 PM ) Total Marks: 1
Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?
Select correct option:

Experiential innovation

Customer interface

Experiential world of customers

Building experiential platform
3:52 PM waqas.vu09: 1
fareedip: 1
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 87
sec(s)


Question # 12 of 15 ( Start time: 03:52:12 PM ) Total Marks: 1
Which of the following is an advantage of sales promotion?
Select correct option:

Increase sales in long run
Decreases consumer traffic
Create awareness about product
Increase sales in short term
waqas.vu09: 4
me: 4
sure?
waqas.vu09: ya
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 88
sec(s)


Question # 13 of 15 ( Start time: 03:52:50 PM ) Total Marks: 1
Which of the following is NOT a purpose of a marketing plan?
Select correct option:

It specifies how resources are to be allocated

It co-ordinates marketing and production activities

It assigns responsibilities, tasks and timing

It assists in management control
3:53 PM mrizwanzahid: 3
fareedip: 4
waqas.vu09: 4
me: 3 or 4?
waqas.vu09: 4
mrizwanzahid: sorry for previous question
3
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 14 of 15 ( Start time: 03:53:40 PM ) Total Marks: 1
Which of the following involves designing and manufacturing the container or wrapper for a product?
Select correct option:

Labeling
Branding
Product line
Packaging
fareedip: 4
3:54 PM waqas.vu09: 4
me: 3?
waqas.vu09: 4
farhanfarhan97: 4
waqas.vu09: pakaging type 4
farhanfarhan97: jee
me: MC080401713 : Muhammad Usman



Quiz Start Time: 03:44 PM Time Left 89
sec(s)


Question # 15 of 15 ( Start time: 03:54:37 PM ) Total Marks: 1
Cost that vary directly with the level of production are referred to as ___.
Select correct option:

Fixed cost
Unit cost
Total cost
Variable cost
waqas.vu09: 4
3:55 PM usman.vu.143: yaa
waqas.vu09: 4
usman.vu.143: thanks waqas
farhanfarhan97: yeah 4
4
4
usman.vu.143: and other
waqas.vu09: cost ka que ha
mrizwanzahid: i wnat to start my question know
usman.vu.143: ok
mrizwanzahid: plz MKT501
usman.vu.143: ya
who is next?
mrizwanzahid: please help me dear
3:56 PM usman.vu.143: ok
waqs hai naa
mrizwanzahid: thanks
waqas.vu09: ya
farhanfarhan97: BEST OF LUCK

usman.vu.143: waqs hai naa haraab karwanay k liyee

usman.vu.143: hahaha

usman.vu.143: yaa kya hai?
3:57 PM mrizwanzahid: yahan per kis tarah send karnay hain
please help me
me: copy past karo
waqas.vu09: mail krni ha
me: bahi cpoy past karo
waqas.vu09: idr he bta rhy hn na
3:58 PM me: waqss na kar yaar
ohh bahi
plzz
mrizwanzahid: nhi ho raha hai
me: contro A karo phir cotrol c karo and then contro V karo

waqas.vu09: yar numeber do ans msg kr daty hn maili ko choro
3:59 PM me: ohh yaa kya bandaa hai?
mrizwanzahid: nhi ho raha hai
waqas.vu09: kia ni ho rha
farhanfarhan97@gmail.com
waqas.vu09: id password do ma kr dn
mrizwanzahid:
Quiz Start Time: 03:56 PM
Time Left 25
sec(s)
Question # 2 of 15 ( Start time: 03:58:01 PM ) Total Marks: 1
For which of the following price wars are good in the short run?
Select correct option:






Quiz Start Time: 03:56 PM
Time Left 25
sec(s)
Question # 2 of 15 ( Start time: 03:58:01 PM ) Total Marks: 1
For which of the following price wars are good in the short run?
Select correct option:





4:00 PM
Quiz Start Time: 03:56 PM
Time Left 25
sec(s)
Question # 2 of 15 ( Start time: 03:58:01 PM ) Total Marks: 1
For which of the following price wars are good in the short run?
Select correct option:





waqas.vu09: customer
mrizwanzahid: Which of the following is showing normal profit for the company?
Select correct option:





waqas.vu09: customer price
fareedip: ya
usman.vu.143: 3
fareedip: option k sath do
usman.vu.143: customer price
ohh bahi hello
?
waqas.vu09: ma ny 2 quiz kiye hn
mrizwanzahid: Which of the following is showing normal profit for the company?
Select correct option:





waqas.vu09: option b send kro yar
4:01 PM ya kia hai ni ho rha id password do yar
fareedip: MR = MC
usman.vu.143: yar option b send karo
mrizwanzahid: Which of the following is showing normal profit for the company?
Select correct option:





usman.vu.143: hum koi jadoo garh tooorhi hain
?
waqas.vu09: ya kia ha yar
?????????????????????????
mrizwanzahid: ho nhi rahay hain wo
fareedip: MR = MC
usman.vu.143: ohh bahi plzz stop
stoppppppppppppppppp
4:02 PM koi ans na daay'
rizwan yah kya hai yaar?
mrizwanzahid: Which of the following is showing normal profit for the company?
Select correct option:



Question # 4 of 15 ( Start time: 04:00:56 PM ) Total Marks: 1
Identify the strategy that deals with the rate of new product development.
Select correct option:





kasam mujay khud samaj nhi aa rahi
usman.vu.143: i said stoppppppppppp
waqas.vu09: rizwan id password do bhd ma pasword change kr lana hm kr daty hn
fareedip: Innovation strategy
4:03 PM ya
mrizwanzahid: ok
mc080402984
zahidjee
usman.vu.143: haan id
and paswrd doo
waqas.vu09: usman ap aska quiz start kro g
mrizwanzahid: likha howa to hai
4:04 PM waqas.vu09: mc080402984
pasword zahidjee
kafayatvu@gmail.com
mrizwanzahid: han g
kafayatvu: aoa
usman.vu.143: ok
fareedip: w/s
4:05 PM usman.vu.143: waqs kar yaar
waqas.vu09: ok
usman.vu.143: ?
4:06 PM waqas.vu09: Identify which of the following is an aggressive strategy.
Select correct option:

Intensification
Diversification
Harvesting
Vertical integration
fareedip: 3
waqas.vu09: 3
usman.vu.143: 4?
ohh ok
3rd
waqas.vu09: A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is:
Select correct option:

500000
600000
700000
720000
4:07 PM usman.vu.143: 4
4
4
4
444
4
waqas.vu09: ok
4
fareedip: 4
waqas.vu09: Which of the following is NOT a sales promotion technique?
Select correct option:

Coupons
Telephone surveys
Samples
Contests
2
usman.vu.143: 2
2
2
fareedip: 2
usman.vu.143: 100%%%%%%%%%%%%
waqas.vu09: Which one of the following BEST describes the human need?
Select correct option:

Food
French-fries
Burger
Pizza
usman.vu.143: 2
waqas.vu09: 1
4:08 PM fareedip: 1
usman.vu.143: 1
100%
mrizwanzahid: 1
waqas.vu09: Which of the following sets floor for the price that company can charge for its product?
Select correct option:

Product
Premium
Promotion
Cost
usman.vu.143: 4
4
4
4
4
4
44
fareedip: 4
waqas.vu09: Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint?
Select correct option:

Customer complaints database

Exit interviews

Web and telephone information hotlines

Business Analysis
4:09 PM usman.vu.143: 4
4
4
4
4
waqas.vu09: 4
usman.vu.143: ya
fareedip: 4
waqas.vu09: Which of the following offers an incentive to buy a product?
Select correct option:

Direct mail

Public relations

Sales promotion

Advertising
usman.vu.143: 3
3
3
3
fareedip: 3
waqas.vu09: Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.
Select correct option:

Followers
Challengers
Leaders
Nichers
usman.vu.143: nooooooo'
4 thaaaaa
ohhhhhh Goddddd
4:10 PM fareedip: 4
waqas.vu09: 4
usman.vu.143: 4
4
last ka b 4 tha
?
waqas.vu09: 4
Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix?
Select correct option:

Personal selling
Sales promotion
Direct mail
Advertising
4:11 PM fareedip: 2
usman.vu.143: no
waqas.vu09: ?
usman.vu.143: 1
1
1
1
1
1
100%%%%%%%%%%
waqas.vu09: 2
usman.vu.143: nonono
1
1
1
waqas.vu09: ok 1 if 10%
100%
4:12 PM Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers?
Select correct option:

Introduction

Growth

Maturity

Decline
usman.vu.143: 3
3
3
3
fareedip: 3
waqas.vu09: 3
usman.vu.143: nexttttt
?
fareedip: i am starting
4:13 PM usman.vu.143: nahi abhi hoo rahaa hai
just waite
haan waqs???
waqas.vu09: ya
usman.vu.143: next kaar
waqas.vu09: next kn ha
usman.vu.143: ok
hoo gaye?
waqas.vu09: ya
usman.vu.143: fareed????????
fareedip: i am starting
4:14 PM mrizwanzahid: questions ho gay waqas sb
waqas.vu09: ok start
hn g
usman.vu.143: yaa main nay aik friend ka karna hai
chaloo fareed app kar loo
waqas.vu09: start kro js ny b krna hai light ka pta ni hota
fareedip: Which of the following is NOT included in product decisions?
Select correct option:

Styling

Brand name

Warehousing

Packaging
waqas.vu09: 3
4:15 PM usman.vu.143: nooooo
waqas.vu09: yes
mrizwanzahid: 3 yes
waqas.vu09: product name ,labe ,paking
fareedip: When any customer does not fully likes the product or talks in favor of the product, it is known as:
Select correct option:

Bad – mouth
Word of mouth
Bad impression
Unfavorable products
waqas.vu09: 1
4:16 PM 2
me: 1
1
11111
1
1
1
waqas.vu09: 2
fareedip: ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved.
Select correct option:

Place
Price
Promotion
Product
usman.vu.143: 3
3
33
3
waqas.vu09: 3
fareedip: Which of the following are called value maximizers?
Select correct option:

Sellers
Customers
Marketers
Manufacturers
4:17 PM waqas.vu09: 2
usman.vu.143: 2
waqas.vu09: customer boss
fareedip: Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes.
Select correct option:

Product oriented

Market oriented

Sales oriented

Production oriented
usman.vu.143: 2 or 3rd ???????
fareedip: 2nd
4:18 PM usman.vu.143: aik mint
waqas.vu09: 2
2
usman.vu.143: how?
sales oriened ???
fareedip: Critical path analysis is useful at which stage of the product development Process?
Select correct option:

Commercialization

Concept development

Beta testing

Business Analysis
waqas.vu09: benfit to customer market oriented
1
fareedip: next answer?
4:19 PM Which of the following emphasizes on profit margins rather than revenue?
Select correct option:

Market leader
Market challenger
Market nicher
Market follower
usman.vu.143: 1
fareedip: 3rd
?
waqas.vu09: 3
3 hai
usman.vu.143: 3
1 last ka tha
4:20 PM fareedip: ok
Which of the following explains the description of the product?
Select correct option:

Brand
Container
Labeling
Packaging
waqas.vu09: 3
me: 1
1 ???
fareedip: 3 correct
waqas.vu09: label pa lakha hota ha ingeridents
me: ok
fareedip: The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:

Business analysis
Situation analysis
Executive summary
Mission statement
4:21 PM waqas.vu09: 3
me: 3
waqas.vu09: 3
3
me: nexttt
fareedip: Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?
Select correct option:

Consumer markets
Business markets
Global markets
Government markets
4:22 PM waqas.vu09: 2
usman.vu.143: 2
mrizwanzahid: 2
fareedip: Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits?
Select correct option:

Introduction
Growth
Maturity
Decline
usman.vu.143: 2
2
2
2
waqas.vu09: 2
fareedip: In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?
Select correct option:

Interest
Trial
Awareness
Evaluation
4:23 PM waqas.vu09: 1
usman.vu.143: 1 or 3rd?
waqas.vu09: 1
sure 1
fareedip: Penetration price is used by the companies in the market where the demand of the product is:
Select correct option:

Less elastic
Inelastic
Elastic
More elastic
usman.vu.143: 4
4
4
waqas.vu09: 4
4:24 PM fareedip: Which of the following is also known as problem child?
Select correct option:

Dogs
Questions marks
Cash cows
Stars
waqas.vu09: 1
usman.vu.143: 2
2
2
2
22
waqas.vu09: sorry 2
usman.vu.143: not !stttttt
waqas.vu09: 2
ok 2
fareedip: 2 sure
waqas.vu09: ya 2
usman.vu.143: ?
/
/
/?
fareedip: When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is ___.
Select correct option:

Improving advertising

Changing promotion

Modifying the marketing mix

Increasing promotion budget
4:25 PM usman.vu.143: 3
waqas.vu09: 3
usman.vu.143: 33
3
3
3
fareedip: done &thanks all
usman.vu.143: ohhhaa
hoo gayee
4:26 PM chaloo abb chaay pelawooo
waqas.vu09: next
fareedip: let the tea time
usman.vu.143: me doing for my friend?
waqas.vu09: ok
fareedip: ok
4:27 PM usman.vu.143: fareed and waqss yaa baaaki saab nay Seret lagaye howay hain joo bolll he nahi rahay???
segrat???
waqas.vu09: nahe unko thand lagi hue ha
usman.vu.143: hahaha
fareedip: no problem start plz
4:28 PM waqas.vu09: start yar
mrizwanzahid: thanks dera all waqas,fareed, usman
4:29 PM fareedip: Most wellcome
mrizwanzahid: yahan per past kis tarah kartay hain
main google crom istamal kar raha tha
4:30 PM waqas.vu09: ctrl c se copy ctrl v se past
mrizwanzahid: main na isay hi kia tha ho nhi raha tha yaar
waqas.vu09: option tm ne select ni ki na
usman.vu.143: haan waqs and fareed karon ???????????
fareedip: select the quistion first than ctrl C and ctrl V
4:31 PM yap
waqas.vu09: ya start kro
usman.vu.143: Which of the following is the period when sales fall off and profits drop?
Select correct option:

Introduction

Growth

Maturity

Decline
waqas.vu09: 4
mrizwanzahid: but thanks all i am very thankful to all
fareedip: 4
4:32 PM usman.vu.143: Financial summary of a marketing plan includes all EXCEPT:
Select correct option:

Pro-forma income statement
Month-by-month agenda
Breakeven analysis
Assumptions
waqas.vu09: 2
fareedip: 2
usman.vu.143: Which of the following method is mostly used in the retailing?
Select correct option:

Courier service

Online shops

Self-service

Counter-service
fareedip: 4
waqas.vu09: 3
4:33 PM 3
usman.vu.143: haan?
waqas.vu09: see book
fareedip: 3 correct
usman.vu.143: oyyy boloooooooo
ok
The marketing plan should open with a brief summary of the main goals and recommendations. This is called:
Select correct option:

Business analysis
Situation analysis
Executive summary
Mission statement
3
3
3
fareedip: 3