solve MIDTERM PAPER OF MKT 2011 virtual university of pakistan

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MIDTERM PAPER OF MKT 621 -2009
Question No: 1 ( Marks: 1 ) - Please choose one
Which one of the following tools is more influential for massive target audience to
convey a message that is helpful in making a buying decision? ► Publicity
► Personal Selling
► Public relation
► Advertising Question No: 2 ( Marks: 1 ) - Please choose one
Which of the following product differentiations based on customers' perception can be defined as: “No obvious difference but informs people about the difference”?
► Perceptible
► Imperceptible
► Induced
► Persuasive
Question No: 3 ( Marks: 1 ) - Please choose one
Following are the product differentiations based on customers' perception EXCEPT:
► Perceptible
► Imperceptible
► Persuasion
► Induced
Question No: 4 ( Marks: 1 ) - Please choose one
Which one of the following media is more effecitve to promote agriculture products?
► Radio
► Internet
► Newspaper
► TV
Question No: 5 ( Marks: 1 ) - Please choose one
Which one of the following is the best option available at the decline stage of business
cycle?
► Change the sales force
► Launch same product in different market
► Increase the advertising budget
► Appoint new marketing manager
Question No: 6 ( Marks: 1 ) - Please choose one
Intermediaries typically perform all of the following functions EXCEPT:
► Breaking down the bulk quantity into small quantity
► Making goods locally available to customers
► Providing expert local market knowledge
► Creating direct communication from the customer to manufacturer
Question No: 7 ( Marks: 1 ) - Please choose one
For a given market, a demand curve is the relationship between _______.
► Price and quantity
► Price and supply
► Demand and supply
► Supply and quanity
Question No: 8 ( Marks: 1 ) - Please choose one
Which one of the following explains the course of a product's sales and profits over its lifetime?
► Product Life Cycle
► Dynamic Growth Curve
► Adoption Cycle
► Sales Chart
Question No: 9 ( Marks: 1 ) - Please choose one
Liana advertising agency (LAA) handles all aspects of the advertising process including planning, design, production, and placement services to its client “Xing Construction
Company of China”. LLA is a ________________.
► Creative agency
► Full service agency
► Composite agency
► Media Independent agency
Question No: 10 ( Marks: 1 ) - Please choose one
Which one of the following sections of an ad copy provides the main text portion of advertising message?
► Illustration
► Body Copy
► Art design
► Standing Details
Question No: 11 ( Marks: 1 ) - Please choose one
„Above the line media‟ and „Below the line media‟ are two important terms used in
advertising based on promotional techniques. Which of the following is the example of
„Below the line media‟ promotion?
► TV
► Radio
► Cinema
► Direct mail
Question No: 12 ( Marks: 1 ) - Please choose one
Which one of the following methods can be used to determine the advertising budget?
► Competitive parity method
► Rating method
► Gross percentage method
► Ratio method
Question No: 13 ( Marks: 1 ) - Please choose one
In which of the following advertising budget approaches, management decides how
much to spend on advertising by ignoring the market reality?
► Market Share Approach
► Top Down approach
► Bottom Up Approach
► Risk Approach
Question No: 14 ( Marks: 1 ) - Please choose one
Which one of the following is the part of post-campaign evaluation in an advertising
research?
► Media Schedule
► Assess Effectiveness
► Coincidental Surveys
► Brand Tracking
Question No: 15 ( Marks: 1 ) - Please choose one
Advertisement is communication between sponsor and audience meant for informing or
reminding about the product. Which of the following is NOT serving the informing objective of advertisement?
► Make consumers aware of new product
► Announcing a new price of product