06-01-2011, 07:51 PM
question no 2:
1. Solid up-front homework – to define the product
and justify the project.
2. Voice of the customer – a slave-like dedication to
the market and customer inputs throughout the
project.
3. Product advantage – differentiated, unique
benefits, superior value for the customer.
4. Sharp, stable and early product definition – before
Development begins.
5. A well-planned, adequately-resourced and
proficiently-executed launch.
6. Tough go/kill decision points or gates – funnels
not tunnels.
7. Accountable, dedicated, supported cross
functional teams with strong leaders.
8. An international orientation – international teams,
multi-country market research and global or
“glocal” products.
1. Solid up-front homework – to define the product
and justify the project.
2. Voice of the customer – a slave-like dedication to
the market and customer inputs throughout the
project.
3. Product advantage – differentiated, unique
benefits, superior value for the customer.
4. Sharp, stable and early product definition – before
Development begins.
5. A well-planned, adequately-resourced and
proficiently-executed launch.
6. Tough go/kill decision points or gates – funnels
not tunnels.
7. Accountable, dedicated, supported cross
functional teams with strong leaders.
8. An international orientation – international teams,
multi-country market research and global or
“glocal” products.
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