06-06-2011, 04:21 PM
Strategic Management (MGT603)
Assignment No. 02 Marks: 20
“Strategy Development & Resource Allocation Decisions”
Bravo private limited company initially started its business with direct marketing of small Teddy
Bear in the gift delivery industry at local level. With increased market demand in the local market
it has introduced its business in other markets as well and added more divisions like Toys, Baby
Blocks and Baby Cart. Each unit is operating independently and has its own organizational
structure and financial schemes. Most of economies are suffering rescission but Mr. Atiq Khan,
CEO is very optimistic and he only visions for profitability and prosperity even in this tough
situation. To know the current condition of his business, he will soon call a meeting to discuss the
status and future of each division. As a General Manager of Strategic Division, you need to
identify each division into BCG Matrix for upcoming meeting with the help of information given
below and ONLY suggest strategies for TEDDY BEAR UNIT of BRAVO. (16+4) 20 Marks
Division Revenues %
Revenue
Profits % Profits % Market
Share
% Growth
Rate
Baby Cart Rs. 62000 35 Rs. 8000 15 0.4 7.5
Teddy Bear 42000 30 7000 48 0.8 17.5
Toys 25000 20 6500 30 0.7 - 17
Baby Blocks 15000 15 2000 7 0.1 - 7
Total Rs.144000 100 Rs.23500 100
Assignment No. 02 Marks: 20
“Strategy Development & Resource Allocation Decisions”
Bravo private limited company initially started its business with direct marketing of small Teddy
Bear in the gift delivery industry at local level. With increased market demand in the local market
it has introduced its business in other markets as well and added more divisions like Toys, Baby
Blocks and Baby Cart. Each unit is operating independently and has its own organizational
structure and financial schemes. Most of economies are suffering rescission but Mr. Atiq Khan,
CEO is very optimistic and he only visions for profitability and prosperity even in this tough
situation. To know the current condition of his business, he will soon call a meeting to discuss the
status and future of each division. As a General Manager of Strategic Division, you need to
identify each division into BCG Matrix for upcoming meeting with the help of information given
below and ONLY suggest strategies for TEDDY BEAR UNIT of BRAVO. (16+4) 20 Marks
Division Revenues %
Revenue
Profits % Profits % Market
Share
% Growth
Rate
Baby Cart Rs. 62000 35 Rs. 8000 15 0.4 7.5
Teddy Bear 42000 30 7000 48 0.8 17.5
Toys 25000 20 6500 30 0.7 - 17
Baby Blocks 15000 15 2000 7 0.1 - 7
Total Rs.144000 100 Rs.23500 100