06-11-2011, 07:37 PM
n product Mix Pricing Strategies five strategies are used. These are Product Line Pricing, Optional Product Pricing, Captive Product Pricing, By Product Pricing and Product Bundle Pricing. You are required to give only the name of pricing strategy from the below mentioned statements.
1. Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices
2. Company B is an internet service provider which charges a fixed and some variable rates according to usage in a month.
3. Company C is dealing in processing petroleum product and introduced Vaseline in the market with low price.
4. Company D is dealing in car manufacturing and offered company fitted CNG in low price as compared to the market price of the CNG kit.
Solution:
Company A: Product Line Pricing
Company B: Optional Product Pricing
Company C: By Product Pricing
Company D: Product Bundle Pricing
1. Company A has introduced 250 ml cold drink and 500 ml cold drink with different prices
2. Company B is an internet service provider which charges a fixed and some variable rates according to usage in a month.
3. Company C is dealing in processing petroleum product and introduced Vaseline in the market with low price.
4. Company D is dealing in car manufacturing and offered company fitted CNG in low price as compared to the market price of the CNG kit.
Solution:
Company A: Product Line Pricing
Company B: Optional Product Pricing
Company C: By Product Pricing
Company D: Product Bundle Pricing
0300-9520262
Get solution in 24 hour |cpmputer & internet
mileys81:[SIZE="4"][SIZE="3"]....[/SIZE][/SIZE]