06-10-2011, 11:41 PM
The owner may provide the facility of online shopping by making the website. A website is an
online connection between the company and its customers and can be developed in-house or
outsourced. The decision to go online should be made on a case-by-case basis. The products
should be able to be delivered economically and conveniently. The product has to be interesting
for a large number of people. Online operations have to bring significant cost reductions
compared with brick-and-mortar operations. The company must have the ability to economically
draw customers to its website. Conflict between traditional and online marketing channels can
lead to a hostile, competing position of once partnering companies. By doing this customers can
access the product easily and on economical cost
online connection between the company and its customers and can be developed in-house or
outsourced. The decision to go online should be made on a case-by-case basis. The products
should be able to be delivered economically and conveniently. The product has to be interesting
for a large number of people. Online operations have to bring significant cost reductions
compared with brick-and-mortar operations. The company must have the ability to economically
draw customers to its website. Conflict between traditional and online marketing channels can
lead to a hostile, competing position of once partnering companies. By doing this customers can
access the product easily and on economical cost
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