07-17-2011, 06:51 PM
Question No. 1 There is two types of buying decision behavior. Discuss one of them that are “high involvement”. Marks 3
Question No. 2. Clarify the concept of positioning with necessary explanation. Marks 3
Question No.3. Discuss the importance of last three stages in new product development. Marks 3
Question No. 4.How would you differentiate direct export and indirect export? Marks 3
Question No. 5. How exploratory research and descriptive research differ from casual research give justification? Marks 5
Question No. 6. What aspects should be kept in mind in order to mange the strategic alliance successfully in international market? Marks 5
Question No. 7. Why market research is important while owing a franchise? Marks 5
Question No. 8. How would you differentiate the product extension from product adoption? Marks. 5
Question No. 9. How price play an important role in marketing mix? Marks 5
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