Mkt501 Assignment No. 1 idea solution Fall October 2011

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Frozen food increase the life of food i.e. fruits, meats and other eatable products. Highly Chilled thorn-less fish is the totally strength of David James as its a unique product in whole market in other words this product will make David's monopoly in Chilled thorn- less fish.



2. Which flaw in marketing strategy led to the decrease in the market share of David’s business?



Solution:-



4ps play a vital role in any product marketing strategy if David’s lose to make a perfect 4p plan than this flaw in marketing strategy led to the decrease in the market share of David’s business





Conclusion:-



It is not always easy to assess the strengths and weaknesses of your own business objectively. You may wish to get someone else close to you or the business to help you. If you are working in different market segments or with different products it may be easier to carry out your analysis on each segment/product separately.

You might consider the following:



distinctive product or company



strengths



financial resources



range and level of service



client base



price/fee structure



distributors



promotion and selling