MGT60 Strategic Management Assignment No2 Fall 2011 solution

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Strategic Management (MGT603) VU Assignment No. 2 Fall 2011

Assignment No. 02 Marks: 30

Let us assume that a sports company is operating in Pakistan with the name “Indus

Sports”. Indus Sports manufactures sports goods of both indoor and outdoor games. You are required to formulate strategies based on the following SWOT Analysis of the company. For your convenience, the boxes of the four groups of strategies (shaded as yellow) are left vacant for you to fill.

TOWS Matrix for Indus Sports

Strengths-S

· Experienced top management

· High capital reserves

· Imported machinery

· Factories in more than one cities

Weaknesses-W

· No brand identity

· High employee turnover

· Less diversified portfolio

· Inexperienced lower staff

· No company owned outlets



Opportunities-O

· High growth industry

· Sponsorship opportunity

· Growing number of football fans

· Minimum govt. legislation

· Sports wear products

SO-Strategies WO-Strategies

Threats-T

· Potential entrance of multinational company

· Load shedding

· High no. of competitors

ST-Strategies WT-Strategies