12-22-2011, 09:08 PM
Semester “Fall 2011”
“Principles of Marketing (MGT301)”
Assignment No. 02 Marks: 30
Avari Hotel Lahore is one of the leading five star hotels serving the customers for last three decades. There are 190 rooms including 15 executive suits in five story building. It also comprised of 5 restaurants, 4 meeting rooms, 3 function halls, and 2 banquet halls. Rooms have been designed by keeping in view requirements of different customers like Lady Avari room (for single lady), E-Rooms (Business travelers), Jacuzzi rooms to provide value added luxury services for high class people who are expecting more values for the price.
Lahore is the largest city of Punjab. It is also the main hub of educational, industrial, financial and recreational activities. It is famous as City of “Gardens and colleges”. Mostly people say it “Heart of Pakistan”. In addition it is the provincial capital of Punjab Government. These all things attract diplomats and Government officials for important meetings.
Due to historical heritage of Badshahi Mosque, the Lahore Fort, the Shalimar Gardens, Emperor Jeanie’s & Empress Noor Jehan’s mausoleums, Museum and Minar e Pakistan, Lahore is the major source of tourist attraction from all around the world.
Head offices of most of organizations are located in Lahore, so top management also prefers Avari Hotel for meetings. Big Industries also schedule their meetings with foreign customers in Avari hotel, so it is the best place for business and corporate customers. Business and corporate customers mostly visit Avari Hotel as compared to other customers.
Rich families also stay in Avari during their Lahore visit or for the purpose of any function. New married couples also consider Avari for stay. These are walk in customers or planned visitors.
Few customers just visit Avari for late night stay. These types of customers visit Lahore for some important work. For example, Lawyers of other cities stay at night and want to join Lahore High Court to present case in early morning. These types of customers are considered late night residential customers.
It is the nature of customers to concentrate on prices with the expectations of high quality. Pearl continental hotel is the big competitors of Avari.
Answer the following questions:
Q # 1 15 Marks
Describe what kind of core product, actual product and augmented product are being offered by Avari Hotel? Also discuss, which factors can better help Avari Hotel in developing a competitive edge than other five star hotels? (Residential purpose only).
Q # 2 15 Marks
Should Avari Hotel offers the fixed prices for all type of customers above or any other pricing strategy? Support your answer with logical reasoning.
The Special Note: How can you avoid zero marks status?
Dear Students! You are encouraged to consult both online and offline sources with objective to enhance your understanding of the topic of the assignment. But consulting the sources does not mean that you start copy-paste the material from sources. If you do so you will certainly lose marks or your assignment will be graded zero on account of copying from a source. The workable strategy is to consult the source, enhance your knowledge and write in your own words. A special instruction regarding how to attempt the assignment is given in the announcement because it has been observed that many site and blogs are promoting the culture of cheating and copy/paste among the students and adversely damaging the grades and career of VU students. You all are requested not to copy or read such sub-standard answer that not only kills the creativity but also sabotage the career as well.
Best of luck!
“Principles of Marketing (MGT301)”
Assignment No. 02 Marks: 30
Avari Hotel Lahore is one of the leading five star hotels serving the customers for last three decades. There are 190 rooms including 15 executive suits in five story building. It also comprised of 5 restaurants, 4 meeting rooms, 3 function halls, and 2 banquet halls. Rooms have been designed by keeping in view requirements of different customers like Lady Avari room (for single lady), E-Rooms (Business travelers), Jacuzzi rooms to provide value added luxury services for high class people who are expecting more values for the price.
Lahore is the largest city of Punjab. It is also the main hub of educational, industrial, financial and recreational activities. It is famous as City of “Gardens and colleges”. Mostly people say it “Heart of Pakistan”. In addition it is the provincial capital of Punjab Government. These all things attract diplomats and Government officials for important meetings.
Due to historical heritage of Badshahi Mosque, the Lahore Fort, the Shalimar Gardens, Emperor Jeanie’s & Empress Noor Jehan’s mausoleums, Museum and Minar e Pakistan, Lahore is the major source of tourist attraction from all around the world.
Head offices of most of organizations are located in Lahore, so top management also prefers Avari Hotel for meetings. Big Industries also schedule their meetings with foreign customers in Avari hotel, so it is the best place for business and corporate customers. Business and corporate customers mostly visit Avari Hotel as compared to other customers.
Rich families also stay in Avari during their Lahore visit or for the purpose of any function. New married couples also consider Avari for stay. These are walk in customers or planned visitors.
Few customers just visit Avari for late night stay. These types of customers visit Lahore for some important work. For example, Lawyers of other cities stay at night and want to join Lahore High Court to present case in early morning. These types of customers are considered late night residential customers.
It is the nature of customers to concentrate on prices with the expectations of high quality. Pearl continental hotel is the big competitors of Avari.
Answer the following questions:
Q # 1 15 Marks
Describe what kind of core product, actual product and augmented product are being offered by Avari Hotel? Also discuss, which factors can better help Avari Hotel in developing a competitive edge than other five star hotels? (Residential purpose only).
Q # 2 15 Marks
Should Avari Hotel offers the fixed prices for all type of customers above or any other pricing strategy? Support your answer with logical reasoning.
The Special Note: How can you avoid zero marks status?
Dear Students! You are encouraged to consult both online and offline sources with objective to enhance your understanding of the topic of the assignment. But consulting the sources does not mean that you start copy-paste the material from sources. If you do so you will certainly lose marks or your assignment will be graded zero on account of copying from a source. The workable strategy is to consult the source, enhance your knowledge and write in your own words. A special instruction regarding how to attempt the assignment is given in the announcement because it has been observed that many site and blogs are promoting the culture of cheating and copy/paste among the students and adversely damaging the grades and career of VU students. You all are requested not to copy or read such sub-standard answer that not only kills the creativity but also sabotage the career as well.
Best of luck!
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