MGT 301 Principles of Marketing Assignment No 1 Fall Semester 2012 Due Date15-11-201

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Principles of Marketing (MGT301)

Analysis of Business Portfolio of Gormet products through BCG Matrix
ASSIGNMENT NO 1


PREPAID BY
QASIM ALI
MBS 1ST SEMESTER
MC120402441













BCG Matrix about Business portfolio of Gourmet Products




Star
CSD

Ice Cream


Question Mark
Water


Cash Cows
Milk

Bakery

Dogs
Juices


High



Market
Growth








Low
Low Market Shares High

• Stars
CSD(Gourmet Cola) has huge market in Lahore , Faisalabad and other areas of Pakistan because of its low price and quality products in competition with other brands namely Coca Cola and Pepsi.
Ice Cream
It is another Star product of gourmet creating high level of competition in market with Walls and other Ice Cream Brands again because of its low price and high quality.
• Cash Cows
Milk is another quality product from Gourmet Sweets and Bakers creating good competition with other diary brands. It is little bit expensive but better than its competitors having good sale in the market. It is also used as raw material for other diary products.
Bakery
In bakery items, Nimko, sandwichs and other fast food items are becoming popular and creating good market in the Lahore and Faisalabad.
Whereas Sweets have low market because high prices and low taste as compared with Ideal Bakers, Nirala Sweets etc

• Dogs
Gourmet sweets & bakers are struggling in sales of Juices, because mostly people want to consume fresh juices direcly from fruits others have practice for consuming brands of Nestle because of low price and high quality.
• Question Mark
Gourmet Sweets and Bakers have equal shares in market in sales of water. They have to do lot of work on this product to make it more competitive.