Final Term Paper Current MGT301 Principles of Marketing 9 August 2010

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Total Question was 53
48 MCQS n 5 Long questions

• Why product Decline? Explain answer with reason, at least 3 reasons. (marks 3)
  
• Who is intermediary? Explain the role of marketing intermediary. (marks 3)
  
• What are the major benefits of Direct marketing? (marks 5)
  
• Describe different stages of new product development. Name these. (Marks 5)
  
• Two particular benefits of wholesaler one for supplier and one for Retailer. Explain the benefits of Supplier and Retailer. (Marks 5)