12-03-2013, 04:43 PM
Expected learning outcome
After attempting this activity, following outcome is expected.
1.You will learn about how companies adopt different strategies to prolong its product life cycle
Scenario
As we know that in product life cycle (PLC) a product goes through different stages starting from development and introduction till decline stage. After the development of the new product, the company launches its product in the market; thus here it falls in introduction stage. With advertising and promotion the sale of the product increases and product enters into growth stage. The market penetration, customer awareness and augmented sales bring the product at maturity stage and later people start demanding new products or features that cause less revenue. The companies plan to prolong the product life cycle to avoid early decline of product sales. It has been observed that in developed countries where customers are highly sophisticated the product life cycle is short as compared to developing countries where customers are more price-sensitive.
Point of Discussion:
In your opinion, what are the reasons that a product life cycle is short in developed countries as compared to developing countries? 30 marks
Student’s Guide
Students are advised to study the whole text carefully.
Try not to include any irrelevant material in the solution.
Try to come up with precise and original answers.
Any act of plagiarism like copy paste from internet will result in ZERO marks.
Solutions reaching after the due date would not be considered.