02-11-2014, 10:28 PM
Choosing strategies for organizational competitiveness at starting point is necessary but there are many factors that force organizations to change the existing strategies with the passage of time.
Industry life cycle, competitive situation and stakeholder’s interests are the main reasons of strategic change. Strategic changes are expensive choices so as being stagnant.
Discuss what choice an organization should make when the both the choices of bringing change and not to change are expensive?