11-11-2014, 04:59 PM
Internal Sources - These are within the organization
External Sources - These are outside the organization
Internal Sources of Data
If available, internal secondary data may be obtained with less time, effort and money than the external secondary data. In addition, they may also be more pertinent to the situation at hand since they are from within the organization. The internal sources include
Accounting resources- This gives so much information which can be used by the marketing researcher. They give information about internal factors.
Sales Force Report- It gives information about the sale of a product. The information provided is of outside the organization.
Internal Experts- These are people who are heading the various departments. They can give an idea of how a particular thing is working
Miscellaneous Reports- These are what information you are getting from operational reports.
External Sources - These are outside the organization
Internal Sources of Data
If available, internal secondary data may be obtained with less time, effort and money than the external secondary data. In addition, they may also be more pertinent to the situation at hand since they are from within the organization. The internal sources include
Accounting resources- This gives so much information which can be used by the marketing researcher. They give information about internal factors.
Sales Force Report- It gives information about the sale of a product. The information provided is of outside the organization.
Internal Experts- These are people who are heading the various departments. They can give an idea of how a particular thing is working
Miscellaneous Reports- These are what information you are getting from operational reports.