11-11-2014, 05:01 PM
mpact of social media in decision making process
Social media is increasing its penetration in our lives. So far the evidence suggests that in some situations the impact on individual and organizational decision making is extensive.
Social Media’s Impact on Business and Decision-Making by CEO’s and Managers:
1. Professionals tend to belong to multiple social networks for business purposes
2. The “Big Three” social networks, LinkedIn, Facebook and Twitter, have emerged as professional networks
3. Mobile is emerging as a frequent professional networking access point
4. Traditional decision-making processes are being disrupted by social media
5. Professional networks are an increasingly essential decision-support tool
6. High levels of trust exist in information obtained from online networks
7. Changes are taking place in organizations’ internal and external use of social media
8. There is a recognized need for peer input in decision-making.
9. Connecting and collaborating are key drivers for professionals’ use of social media
10. "Final" decision makers are more likely to indicate that they conduct research via a search engine (82 percent vs. 70 percent of Decision Supporters)
11. Those professionals with more networks are more likely to gather opinions through their online network, read blogs and query the Twitter channel as early steps in the decision process
12. Younger respondents are more likely to read a company blog and to query the Twitter channel vs. older demographics
Social media is increasing its penetration in our lives. So far the evidence suggests that in some situations the impact on individual and organizational decision making is extensive.
Social Media’s Impact on Business and Decision-Making by CEO’s and Managers:
1. Professionals tend to belong to multiple social networks for business purposes
2. The “Big Three” social networks, LinkedIn, Facebook and Twitter, have emerged as professional networks
3. Mobile is emerging as a frequent professional networking access point
4. Traditional decision-making processes are being disrupted by social media
5. Professional networks are an increasingly essential decision-support tool
6. High levels of trust exist in information obtained from online networks
7. Changes are taking place in organizations’ internal and external use of social media
8. There is a recognized need for peer input in decision-making.
9. Connecting and collaborating are key drivers for professionals’ use of social media
10. "Final" decision makers are more likely to indicate that they conduct research via a search engine (82 percent vs. 70 percent of Decision Supporters)
11. Those professionals with more networks are more likely to gather opinions through their online network, read blogs and query the Twitter channel as early steps in the decision process
12. Younger respondents are more likely to read a company blog and to query the Twitter channel vs. older demographics