MCM511 Theories of Communication Assignments No. 1 Solution and Discussion Fall 2014

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MCM511 Theories of Communication Assignments No. 1 Solution and Discussion Fall 2014 Due Date Dec 10, 2014



TOPIC
New Media
Learning Objectives:
To develop the critical and analytical thinking among students regarding real time
issues.
To make them realize the importance of social media in politics.
Scenario:
New media is famous in highlighting the social, political and economic issues of the societies. It encourages thepublic participation and raises the voice of individuals. This aptitude has been appreciated in developing countries as well. Social media or new media brings revolution in countries and become the main source of political communication. The American Revolution of 1775 and thebFrench Revolution of 1789 were products of this period of enlightenment (of Europe mostly) in modern history. After these incidents, there are series of successes that are based on this form of media.In Paksitan, the social media has played important role in the promotion of Pakistan Tehreek-e-Insaf’s leader, Imran Khan. He has 436,695 likes on his official Facebook page and his official twitter account
is followed by 366,080 people. Most Pakistanis have mobile phones. They sign up for Twitter and Facebook in millions. Direct access to voters meant that the PTI could ignore the old constituency
politics of appeasing the middlemen.”(Dawn)
Imran Khan’s Jalsas were the indicators of the power of social media. PTI Dharna can be
accomplished just due to this media.
Question:
1. Do you think that the Pakistan Tehreek –e-Insaaf promotions are being derived by the new
media? Support your answer with logical arguments and examples of the new media platforms
and tools employed to support this promotion.

Department of Mass Communication
Virtual University of Pakistan SEMESTER FALL 2014
ASSIGNMENT NO.1 MARKS: 15 MCM304 Mass Media in Pakistan VU
2. Discuss the reasons that why PTI could not achieve success in Election 2013 although they run
a successful campaign on social media.
Marks: 7.5
Learning outcomes:
Students will be able to:
· Compare the policies and values of media
· Apply the theoretical concepts practically.
Note: Copied material will be graded “Zero”.
Schedule
Opening Date and Time December 5, 2014 At 12:01 A.M. (Mid‐Night)
Due Date and Time December 10, 2014 At 11:59 P.M. (Mid‐
Night)
Note: Only in the case of Assignment, 24 Hrs extra / grace period after the above mentioned
due date is usually available to overcome uploading difficulties which may be faced by the
students on last date. This extra time should only be used to meet the emergencies and above
mentioned due dates should always be treated as final to avoid any inconvenience.
Important Instructions:
Please read the following instructions carefully before attempting the assignment solution.
Deadline:
· Make sure that you upload the solution file before the due date. No
assignment will be accepted through e-mail once the solution has been
uploaded by the instructor.
Formatting guidelines:
· Use the font style “Times New Roman” and font size “12”.
· It is advised to compose your document in MS-Word 2003.
· Use black and blue font colors only. MCM304 Mass Media in Pakistan VU
Solution guidelines:
· Use APA style for referencing and citation. For guidance search “APA
reference style” in Google and read various website containing information for
better understanding or visit