01-20-2016, 06:45 PM
To make students explore the concept of branding and its significance
for marketers and customers
There are multiple brands of fast food chains operating in Pakistan i.e.
McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These
brands provide a variety of food items to their clients and charge very high
prices as compared to the non-branded or locally operating fast food chains.
Despite high prices brand conscious customers prefer to have meals from these
renowned fast food restaurants. Locally working fast food chains also keep a
variety of food items with low prices but it becomes difficult for these local
food chains to attract brand conscious customers.
In your opinion what advantages branded food provides to its customers as
compared to locally working fast food chains, make a comparison keeping in
view the concept of branding.
for marketers and customers
There are multiple brands of fast food chains operating in Pakistan i.e.
McDonalds, KFC, Subways, Burger King, Fri Chicks, and Fatburger. These
brands provide a variety of food items to their clients and charge very high
prices as compared to the non-branded or locally operating fast food chains.
Despite high prices brand conscious customers prefer to have meals from these
renowned fast food restaurants. Locally working fast food chains also keep a
variety of food items with low prices but it becomes difficult for these local
food chains to attract brand conscious customers.
In your opinion what advantages branded food provides to its customers as
compared to locally working fast food chains, make a comparison keeping in
view the concept of branding.
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