01-23-2011, 02:48 AM
Mkt 621= In cross culture advertisement we have to consider these points in mind: 1)Slogans which used are suitable for that culture 2)They are good sign for them 3)Language should be understandable 4) Evaluate the people that which medium they are using , use that media maximum. 5) Use their country ideal celebrity. 6) Symbols does not have any bad image in that culture 7) use appropriate styles 8) Communication should be effective 9) Respect their cultural values and avoid any kind of confliction.